HINDSIGHT
‘Hindsight’ connects the temporality of the past and the future through the reflective nature of the present. In today’s fast-paced world (with the added stresses of the pandemic), the present quickly becomes the past, the future quickly becomes the present. Our experiences across time are intertwined; what we explore today affects our tomorrow.
Design is storytelling; the ‘narrative’ is an integral component to creating powerful and resonant works that we relate to, that bind our stories to another’s. Narratives weave the thread that tethers inspiration, experience and concept to develop an entity that is communicative, responsible and effective.